Okay, so a couple of days I got a tad tipsy, saw an ad that was for some high ticket item. It was definitely a Christmas ad, but it was promoting that we buy the item for ourselves, not for others. This led to something of a rant.
I’ve hopefully cleaned it up enough that you can garner some smidge of a booze-addled insight from my rantings. Feel free to correct me.
(Of course, it’s always possible that the commentary is also completely obvious, but letting it out made me feel good.)
Christmas ads are apparently now about getting stuff for yourself, before christmas. Giving license to all of us to be self-interested at this time of year. Oh yeah, don’t forget to get something for the people you care about, but don’t you also care about yourself? If you did, you would buy that fabulously priced 60″ lcd tv now to save yourself stress and money. Waiting for Boxing Day and using only those funds left after christmas that you can afford? That’s just silly talk.
We’re saying it’s okay to put yourself first.
Do you remember when Christmas was about giving to other people and yes, also about getting, but it was about what other people gave you. It wasn’t about what you could get for yourself. When did it stop being a social, community, all about each other event and become all about the Me?
The Me? What’s that? You know, the individual, the I I I me me me that wants to come first. Like when we were five and didn’t really get why we had to share our toys. Mine first, you can have it later if I decide to give it to you. All about me.
And here we are, 17 days to Christmas and the ads are telling us to go out and buy this cool ‘x’ for ourselves.
Commercialism is clearly driving our society. It is the driver of the chariot of our social opinions. It gets money by getting us to spend. We’re letting it tell us that it’s time to let go of the spiritual meanings in our lives in pursuit of getting the next cool thing.
It makes me ill. It’s hard enough holding onto, finding, and/or drinking in our spiritual experiences. It’s just that much harder when we are being slapped at every turn with instructions on how to be a more selfish, self-interested, self-involved individual.
Show your love this season by showing that you care. Which does not mean buying the biggest thing you possible can….for yourself.
Okay, I admit, I should stop watching tv again.